A Wug Prints postcard tucked among fresh hop vines

About Wug Prints

Every Wug is Made with a Hug

Wug Prints is an independent illustration brand based in the Pacific Northwest, creating colorful postcards inspired by the places, people, and little details that make the PNW feel like home.

Think funky neighborhoods, regional wildlife, roadside flowers, ferries, forests, (bad) forecasts, and the occasional very specific local joke. Each postcard is part mini art print, part souvenir, and part love note, designed to give people a little reason to smile and send some happy mail.

Founded in 2024, Wug Prints has grown into a collection carried by many independent retailers. The designs are made to be colorful, affordable, easy to display, and fun to discover, whether someone is looking to hoard away a little piece of the PNW or simply something nice to send to someone they love.

Joshua Goupil, founder of Wug Prints, smiling outdoors in a denim jacket covered in pins

About Joshua

The Person Behind the Postcards

Hi! I'm Joshua, the artist and illustrator behind Wug Prints. I started Wug because I wanted to make the kind of things I love finding in independent shops: bright, playful little objects that make your heart open and bring a smile to your face.

I've always loved snail mail, illustration, and the particular magic of sending someone something just because you're thinking of them. I'm so happy that Wug Prints gets to be part of that, and even happier when a postcard finds its way from my hands out into the wild. I have you to thank!

With Hugs,
Joshua

Note from the Artist

I recently came across the work of a little-known poet from the 17th century, who apparently understood the delicate relationship between an artist and the public:

I draw the things that I love best
Thankfully, the people are impressed
I am safe for now